Four days ago, feeling unwelcome on the latest trending site in social networking Pinterest (which has an 80% female user rate) two recently engaged men, Brandon Harris and Michael Byrne launched a new Pinterest-like site for guys. The site is called Dart It Up and has many features to strongly attract male users. First off, the site’s motto is “share and save cool sh*t,” whereas Pinterest boasts a more clean and proper reputation. The new site functions the same way as its feminine predecessor, and has many boards where users can “dart” things that interest them. Instead of boards like “hair and beauty” and “holidays,” the site features things like “mancave”. Again, like Pinterest, Dart It Up has icons where users can “like” posts and “redart” things that they are interested in as well.
A creative addition to this new social networking site however, is its “challenge boards” where users can dart things relating to a particular topic like “Life or Death: things a man can’t live without” and whoever gets the most “likes” or “repins” gets put into the “hall of fame.” The addition of competition invites male appeal.
New features like links to Facebook and Twitter are on the way, as well as an app where users can “dart” on the go.
Only time will tell what success the future holds for this new social networking site, but considering the popularity of Pinterest and the male-attracting features Dart It Up offers, I foresee reasonable fortune.