Facebook takes another step up in the race to digital dominance of our lives


In its quest to become the “platform of our lives” Facebook further expanded its realm of digital control today through acquiring Instagram in a $1 billion deal.

Facebook acquires Instagram in class="alignright"  billion deal – USATODAY.com

Currently the latest obsession in iphone apps, Instagram is a tool where people can take pictures instantly using different filters to make them look like they were taken in the 60s or with a Polaroid.

In the words of Mark Zuckerberg, the acquisition of Instagram “is an important milestone for Facebook, because it’s the first time [Facebook] has ever acquired a product and company with so many users.”

It is not likely that Facebook will ever make up the ridiculous amount of money that they have put into the Instagram deal, but analysts are viewing the move as “defensive.”  Not only this decision to knock Instagram our of the ring defensive to other photo sharing sites and applications, since Facebook’s only principle photo sharing, but the move is yet another rise against the other major technological leaders (namely Google, Apple, and Microsoft) to become the “go to” tool for all of our everyday activities.

Although Instagram is not likely to go through many changes under its new owner, photos taken will now be tied with the Facebook name.  So hmm… new book title, “The Facebookization of Everything?”  @sivavaid

Now there’s an idea.

Check out USATODAY.COM for more info on Facebook’s deal and The Washington Post for another take on the story.


About madie m.

Hello, my name is Madie. I'm a born and raised Norfolkian, took the popular public school route, (Larchmont Elementary , Blair Middle, Maury High) and am currently finishing up my Second year at the University of Virginia. In Charlottesville I am involved in many media extracurricular activities including writing for the Arts and Entertainment section of UVa's Cavalier Daily and a morning news broadcaster on one of the area's most popular radio stations, 92.7 KISS FM. I am currently majoring in French and Economics at the University and minoring in Media Studies. I love learning about the happenings of new technologies as well as new music. I think it's incredibly important that we all keep up to date with the rapid developments of the technological world so as not to find ourselves lost in the dust. But if you're not into searching the tech sections of news sites and other sites like Mashable.com and TechCrunch.com, no worries, that's what I'm here for. Just check out my latest "digital trend" and you should be safe. Apart from the music and tech scene, I enjoy running, practicing yoga, cooking French cuisine, and doing whatever else might give me a laugh on any given day!

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